APIs as Products in and of themselves has begun to cross the mind of more than one savvy business person. But how do you market something that isn’t… well… anything? Let’s back up a bit and first define the meaning of API. What IS an API? API means Application Programming Interface used in software development. It is defined... Continue Reading →
Artificial Intelligence and Music Will AI produce really good music or even music that is merely a commercial success in the moment? Can computer brains put composers and musicians out of business? Is the day of amazing guitarists like Jimi Hendrix gone, replaced by computer generated perfection guaranteed to gain the widest possible audience? What affect... Continue Reading →
The rapid innovation of technology is disrupting all industries, which drives company leaders to take action in terms of Digital Transformation. This adoption of digital technology in the industrial world is changing how businesses are run, right down to their core. Digital brings with it new levels of innovation and productivity that deliver real, tangible... Continue Reading →
IoT or the Internet of Things is a massive field that connects literally everybody, everywhere. Well... almost. If you're living deep in the Amazon rainforest, beneath the canopy that literally blocks out the sun from ever hitting the forest floor, wear almost nothing and carry nothing that hasn't been made on site, you're probably part of the IoT. Indeed, just by reading this article on this screen makes you part of it.
From bots and AI to counterfeit reality and fake news, these predictions require IT leaders to pace their adoption. Here are this year's predictions: 1. By 2021, early adopter brands that redesign their websites to support visual and voice search will increase digital commerce revenue by 30 percent. 2. By 2020, 5 of... Continue Reading →
Blockchain – what is it? For those familiar with it, it might surprise you to realize how few people have even heard of it. Blockchain is an extremely promising technology in our endless search for ways to increase computing power, speed and security. By eliminating the “middle man,” both security and speed are automatically increased, which by itself could be considered an incredible increase in computing power. Many startups are going this way. Banks, insurance companies, video games and more are either seriously considering it, or already using it.
Artificial Intelligence (AI) and marketing are very rapidly changing the way products and services are brought to consumers. The Internet greatly changed the whole playing field of marketing beginning late in the 20th century. Now AI (artificial intelligence) is once again shaking up the field.Much has been said and many dollars have changed hands as marketers have claimed to have found the “secret.” What secret is that?